Flossenbürg Concentration Camp Memorial

Project description

Client: KZ-Gedenkstätte Flossenbürg

Period: 09/2019 – 12/2020

Goal: In fall 2019, the Flossenbürg Concentration Camp Memorial announced a competition to revise the existing corporate design. Colors and logo were set, everything else was open for discussion. The new corporate design was developed along six content guidelines: Dynamics, Recognition instead of Confession, Experimental Field of Remembrance Culture, Contact Zones, Regional – International, Innovation Engine. The central role in the new corporate design is played by the typeface ABF Linéare: Like the Flossenbürg concentration camp memorial, it is kind of irritating. Combined with high-quality images of the site, it gives the corporate design its distinctive character. See more

Major tasks: Creative conception, art direction and execution

Photos of the site: Thomas Dashuber