How to promote the library of the future – Image campaign

Project description

Client: The library of the future

Occasion: Workshop with the French Designer Philippe Apeloig

Goal: »How to promote the library of the future?« was the assignment of the workshop. I picked the book »The art of love« by Ovid and told a visual story of its own using only motives found within the book. To draw attention to the fact that the book also has a life outside the library, its popularity on amazon.com is shown too. The bridge to the Internet was intended to motivate young people to find out more about the book online. In a second step, they might go to a library. More stories can be found in the catalogue »Beyond Spines«.

Major tasks: Research, conception, storyline, imagemaking