How to promote the library of the future – Image campaign

Project description

Client: The library of the future

Occasion: Workshop with the French Designer Philippe Apeloig

Goal: “How to promote the library of the future?” was the assignment of the workshop. Using only motives found within the book “The art of love” by Ovid, the images tell a visual story of their own. To draw attention to the fact that the book also has a life outside the library, its popularity on amazon.com is shown too. The bridge to the Internet should motivate young people to find out more about the book online. In a second step, they might go to a library. More stories can be found in the catalogue »Beyond Spines«.

Major tasks: Research, conception, storyline, imagemaking